Downtown Raleigh Alliance

Dowtown Raleigh Alliance

DRA is an award-winning nonprofit organization whose mission is to continue the revitalization of Raleigh’s downtown by enhancing its quality of life and contributing to its economic success. On a day-to-day basis, DRA provides six core services designed to support its primary stakeholders (property owners, government officials, business owners):

1. Safety and Hospitality Ambassadors

2. Strategic Branding & Community Communications

3. Special Events Production

4. Retail Attraction & Merchant Promotions

5. Strategic Partnerships & Stakeholder Engagement

6. Strategic Planning

7. Conflict Resolution

Our five signature promotions are designed to make an economic impact by developing comprehensive advertising campaigns that draw more patrons to downtown businesses. We create memorable experiences for visitors, employees, and residents through our special events in order to showcase downtown Raleigh as an exciting urban destination and center of activity, enhancing its quality of life.

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